Next Big Thing - with Lauren Ingram Manager of the biggest YouTubers gives his steer on AI
Oct 30, 2025
Jordan Schwarzenberger, founder of Arcade Media and manager of the Sidemen, shares his unconventional career journey. He dives into the Sidemen's diverse ventures, from restaurants to charity events. With a critical eye, he discusses the hype around AI, emphasizing human creativity over technology. Jordan offers practical advice on using AI for creators without losing the personal touch. He also highlights the need for employers to empathize with Gen Z and adapt work structures to their lifestyles, ultimately advocating for a balanced approach to life and work.
AI Snips
Chapters
Transcript
Episode notes
From Dropping Out To Vice Internship
- Jordan recounts leaving university after 12 weeks and starting unpaid work experience that led to a career at Vice and Labm.
Turning Creator IP Into Diverse Brands
- Jordan describes founding Arcade with Aaron and Sam and building Sidemen brands like restaurants, vodka, and a venture fund.
- He illustrates scaling creator IP into diverse consumer products and experiences.
AI Accelerates But Doesn't Replace Creativity
- Jordan argues AI accelerates work but won't replace human creativity or imperfect human appeal.
- He thinks much of the AI hype is driven by corporate finance and investor incentives rather than immediate creative value.