The JM Buzz Influencers with Smaller Followings Are More Cost-Effective
This Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings.
Read an in-depth recap of this research here: https://www.ama.org/2024/02/20/influencer-marketing-roi-research-shows-influencers-with-smaller-followings-are-more-cost-effective/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231217471
Reference: Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz, “Revenue Generation Through Influencer Marketing,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: marketing ROI, influencer marketing, social media, follower size
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM