The Storytelling Trade-Off: AI, Human Decisions, and the Future of Film

Filmmaking is being democratised, with the barrier to entry lowered by affordable tech.

Chris Elliott, co-founder of Sound & Colour Films, explores the high-stakes trade-off: how generative AI allows in-house teams to achieve more, but simultaneously threatens to cannibalise the professional creative industry.

Ultimately, Chris argues that the enduring value lies not in the tools, but in the human fundamentals of connecting with people and telling a story.

To watch Chris, Rick and the teams work (and our latest Tech Flix film) follow this link: https://youtu.be/FQVvOMKxXJA?si=41kmJmtjsvMESX1O

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