Open Channels FM How to Tell If Your WordPress News Is Really Newsworthy
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Jun 17, 2025 Rae and Adam dive into what makes news relevant in the WordPress ecosystem, stressing the importance of considering audience interests. They discuss the art of crafting compelling narratives, highlighting the need for positivity amidst common negative themes in tech news. The duo evaluates criteria for newsworthiness in partnerships and community impact. They share strategies for effective media outreach and storytelling, aiming to equip listeners with tools to pitch their stories effectively and enhance visibility in the WordPress landscape.
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Defining Newsworthy WordPress Stories
- News must resonate beyond internal company excitement to be valuable.
- The key question is: who outside your team genuinely cares about the story?
Avoid Internal-Only Stories
- Avoid pitching internal company wins like landing a big client; they're rarely newsworthy.
- Focus on stories with broader impact or significant innovation to engage media and community.
Building Reputation Through Promotion
- Consistent promotion builds lasting reputation and brand awareness over time.
- Small ongoing efforts help your business remain memorable in the WordPress community.