147: Black Friday, Cyber Monday (strategies for success)

Today is my chat with Jacob Sappington, which first aired just a few weeks ago on Shopify Masters. He is the director of email strategy at Homestead, a growth agency based in Wisconsin. He has worked alongside of some giant D2C brands including: Hexclad, Caseify, Brightland, and more. And with Black Friday, Cyber Monday on our doorstep, Jacob is the "go to" for amplifying customer excitement, for your eCommerce business. In this EP, we talk about opting into marketing communication; what strategies he’s recommending to his clients for the holidays and beyond; how to leverage email, SMS for boosting conversion metrics; what systems and tools his best in class eComm merchants are using, and more.

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