B2B Marketing Exchange Secrets From The CIA: What B2B Sales Can Learn About Closing Deals
When it comes to closing deals, there's no one better at it than the CIA. They are experts in the art of persuasion and building long-lasting relationships with clients — skills that are just as crucial in the world of B2B sales.
During this episode of the #B2BMX podcast, we're returning to a fantastic session hosted by Jeremy Hurewitz, creator of the Sell Like A Spy program. He's a pro at using spy tradecraft and applying it specifically to B2B marketing and sales practices.
Hurewitz draws parallels between the day-to-day work of CIA officers and the responsibilities of BDRs and account managers. He takes listeners on a journey through the unique psychological skills that spies use to make sales and build lasting relationships with clients. Tune in to learn:
- What it means to “sell like a spy;”
- The real challenges of getting to know your prospect;
- How vulnerability cultivates intimacy and humanity breeds credibility; and
- How to learn about people without asking them a question!
RELATED LINKS
- Connect with Jeremy here!
- Learn more about Sell Like A Spy.
- Follow us on LinkedIn and Twitter!
- Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!