T-shirt Seller on Licensing, Drop-shipping, More

Kevin Stecko launched 80sTees.com in 2000 selling t-shirts imprinted with pop-culture items. The process requires obtaining permission from the rights holders, which is not easy. He says, "I started the company with designs of He-Man, a toy cartoon. I obtained that license, and then they wouldn't approve hardly any of my designs."

Fast forward to 2023, and 80sTees.com has 120,000 SKUs. It no longer warehouses and fulfills products but, instead, sends the designs to printers who then drop-ship them. 

He discusses his journey here, addressing licensing risks, competition, drop-shipping, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6nhq

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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