Stop Shipping at 95%

This episode is short and direct: most creators don't struggle because they lack talent — they struggle because they quit at 95%. They get the work to "pretty good," ship it, and move on. And for a lot of things in life, that's fine. The 80–20 rule works. But when it comes to your core creative craft — the thing you want to be known for — good enough is the trap. The last 5% is where the details live. It's uncomfortable, slow, and often invisible. Which is exactly why most people stop before they get there. Here's the core idea: 80–20 works for most things — but mastery lives in the final 5%. If you keep shipping at 95%, you're training yourself to miss the point. When I worked with Apple to help create the foundation for Today at Apple, the first draft came together fast. In less than a week, we were 95% there. But Apple doesn't hire creators for "pretty good." Pushing through that final 5% took nearly ten times as long — and it set the standard for creative education across hundreds of stores worldwide. Two common mistakes I see:

• Misusing the 80–20 rule: applying it to the work that defines you.
• Confusing shipping with finishing: stopping because it's hard, not because it's done.

This isn't about perfectionism. It's about discernment — knowing when the work actually matters and being willing to go all the way when it does. In today's episode I cover:

• Why the last 5% takes as much effort as the first 95%
• How mastery separates pros from amateurs
• A simple way to decide when to go all in

Most people quit too early on the wrong things. When it matters, don't ship at 95%.