Building a Strong Community Online & Becoming a Marketing Expert

Chanel Clark is a seasoned marketing professional and strategist who recently led the marketing for Ārepa, a disruptive Brainfood technology company, and gained a huge community of marketers as she shared her authentic learnings along the way. As the founder of The Marketing Club in New Zealand and Australia, a community of over 4,500 members, Chanel is also passionate about community and has built one of the most engaged professional groups I have ever seen.

Things we discuss in this episode:

• Key elements over the last 10 years that have shaped Chanel’s career 
• Chanel's “why” behind her career choices.
• How Chanel plans to leave the industry better and the role of community-building in this vision.
• The Marketing Club (TMC): Reasons behind founding TMC.
• The importance of vulnerability in Chanel’s career and its impact on communities.
• Challenges of taking unconventional paths and the role of community support in overcoming them.

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