Ranch Investor Podcast Can joining a co-op improve your ROI?
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Oct 18, 2022 Rich Bradbury, a seasoned rancher and co-op developer from Ireland, dives into the benefits of collaboration in ranching. He discusses the evolution of successful cooperatives like Country Natural Beef and emphasizes the power of community in achieving market success. The conversation critiques the complexities of third-party certifications that often mislead ranchers. Rich advocates for a unified approach to agricultural standards and underscores the importance of embracing new investors to revitalize ranching practices and sustain independent farmers.
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Soap Opera Success
- Country Natural Beef's growth was spurred by a Japanese soap opera featuring an Oregon ranch.
- This led to a surge in demand for Oregon beef in Japan, boosting the co-op's success.
Co-op Economies of Scale
- Consider the economies of scale when joining a co-op to pool resources effectively.
- This helps develop and leverage shared resources for mutual benefit.
Circular Communication
- Country Natural Beef utilizes a circular speaking format in meetings, ensuring everyone's voice is heard.
- This fosters collaboration, identifies flaws in initial ideas, and surfaces better solutions.