

Nubank: The Missionaries of Modern Banking
28 snips Mar 18, 2025
David Vélez, co-founder and CEO of Nubank, discusses his journey to revolutionize banking in Latin America. He shares how Nubank broke the monopoly of traditional banks in Brazil, saving customers billions. Despite lacking retail banking experience, Vélez's focus on technology and consumer needs led to extraordinary growth, now serving over 114 million. He emphasizes their customer-centric approach and discusses how AI will shape Nubank’s future, making banking more accessible and affordable for everyone.
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Banking Frustration
- David Vélez's frustrating experience opening a bank account in Brazil inspired him to found Nubank.
- He spent five months navigating complex processes, highlighting the need for simpler banking.
Profitable Inefficiency
- The Brazilian banking industry was highly profitable despite providing poor service.
- This inefficiency created an opportunity for disruption.
Tackle Hard Problems
- Tackle the hardest problems with the biggest potential impact.
- This attracts the best talent and investors and creates a natural moat.