118. The case for niche specialization

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There are pros and cons to specialization. 

In this episode, I break down some of the main benefits of niche specialization, which include:

1. Easier sales process via differentiation
2. Lower time involvement required
3. Less downward price pressure
4. Better leverage and systemization
5. Ability to package and resell expertise as products
6. Easier to find and reach your target market
7. More efficient marketing

And many more..

When you specialize, you build a competitive moat that grows over time. Once you get your marketing engine going, it becomes a real asset to your business. 

Sure, there are advantages to being a generalist, which I talk about, but as a consultant they are far outweighed by specialization. 

Give this a listen and let me know your thoughts below!

—k