Behind The Scenes of Saudi's Iconic Mega Events | Productivity Mastery #205 with Mike Champion

🚀 In episode #205 we welcomed Mike Champion, CEO of Tahaluf.
Subscribe to Productivity Mastery Podcast on your favorite platform 👇
Spotify: https://open.spotify.com/show/3DHrGKvqCduaXrEHrHazAR?si=92e8b757ef55433b
Apple Podcasts: https://podcasts.apple.com/us/podcast/productivity-mastery/id1514614289
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8yMGVmMmZmYy9wb2RjYXN0L3Jzcw==
Listen to this episode and learn:
💡How to organize a successful event when the ambition is gigantic and you expect over 215k attendees
💡How was Tahaluf established and how does it fit the 2030 Vision of KSA
💡How to build a strong team that organizes a few dozen Mega Events per year
💡What is the future of events and why should we care
and many more...
About our guests:
🚀 Mike co-created and co-founded LEAP, the world’s most-attended tech event. 
🚀 Brought the iconic Black Hat brand into Saudi Arabia, now the world’s most attended cyber event.
🚀 Introduced the iconic Cityscape brand into Saudi Arabia, now the world’s largest real estate event.
🚀 Co-established and leads Tahaluf, a global top 20 revenue events business within just 3 years, and the largest in Saudi Arabia.
🚀 Brought the iconic CPHI brand into Saudi Arabia, achieving the largest CPHI launch ever.
🚀 Helped enable the growth of the Global Health Exhibition, making it a top 3 life sciences event worldwide.
Mike leads a multinational, award-winning team of exceptional talent, delivering exciting exhibitions and digital products across many sectors. In 2020, there were fewer than 5 team members, and by the end of 2025, there will be more than 300.
Tahaluf has launched two of the largest B2B events in history: Cityscape Global and LEAP. Its Black Hat event is now the most attended cyber event in the world, and its 24Fintech event, launched in 2024, is the largest debut Fintech event in history.
As the head of Informa’s Saudi operations and Tahaluf, Mike has grown the business into one of the largest in the region. His team has also won multiple awards.
You can find Mike here:
LinkedIn: https://www.linkedin.com/in/championmichael/
Website: https://tahaluf.com/
Enjoy listening and #KeepPERFORMing!
__________
Website:
https://stoyanyankov.com/podcast/