Marketplace All-in-One

Sites marketed as tools for catching infidelity can also be misused by stalkers

Oct 27, 2025
Joseph Cox, an investigative technology reporter at 404 Media, dives into the intriguing intersection of privacy, surveillance, and dating apps. He reveals the workings of Cheetah Buster, a facial-recognition tool that exposes personal data like location details. Joseph highlights the troubling history of these services and the risks of stalking and domestic abuse. He also emphasizes the urgent need for accountability among companies behind these tools and offers advice on safeguarding personal information in the digital dating landscape.
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INSIGHT

Face Tools Reveal More Than Matches

  • Facial-recognition tools on dating apps can reveal far more than identities.
  • They can surface profiles, photos, and approximate locations linked to people on Tinder.
ANECDOTE

Reporter’s Hands-On Test

  • Joseph Cox tested Cheetah Buster on two consenting people and it revealed their profiles.
  • The service also allowed searches by similar faces and location filters to find matches.
INSIGHT

Location Data Is Exposed And Tracked

  • These services can expose recent neighborhood-level location signals tied to profiles.
  • They may also offer paid updates that track a person's movements over time.
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