AI Insights: AI News, Eyewitness Accounts Unpacking Pinterest Says There Is No Future For AI Shopping: The unexpected twist in online shopping’s evolution
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Aug 13, 2025 Pinterest's CEO raises eyebrows by questioning AI's future in shopping. The discussion highlights the importance of user experience and creativity over reliance on algorithms. It’s a bold move that might encourage others in the industry to rethink how they approach technology. Can fully automated shopping ever be the norm? This conversation examines the contrasting visions of product discovery and innovation in an evolving shopping landscape.
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Pinterest CEO Doubts Agentic Shopping
- Pinterest's CEO thinks AI agents autonomously shopping for users is a long way off and limited to simple utilitarian tasks.
- Jaden Schaefer disagrees and believes agentic shopping is already feasible with current models.
Personal Example: Pinterest For Home Projects
- Jaden notes his wife uses Pinterest for home project inspiration as an example of discovery-to-shopping flow.
- He uses that to show Pinterest drives real shopping traffic and product discovery.
Use Follow-Up Questions In Shopping Agents
- Build shopping agents that ask 3–5 follow-up questions to clarify preferences before searching.
- Return curated options for quick approval or auto-purchase after explicit consent.