The RegenNarration #028 Transforming Food, Finance & Society, with Food Connect's Rob Pekin & Emma-Kate Rose
Today we feature an Australian first, in an area that is developing fast globally, and potentially helping to redefine how money, business and the economy work. It’s called equity crowdfunding. It’s based on the crowdfunding model most of us are probably familiar with, though here it’s used to raise investment capital. The federal legislation for this is new in Australia, and Food Connect seeks to become the first social enterprise in this country – or as they would say, ‘systems enterprise’ - to successfully use the tool.
Food Connect is no ordinary enterprise. It’s really a phenomenon in Brisbane, that has germinated other developments in its mold all over the country. It began with the dramatic transformation of farmer Robert Pekin, and a model connecting farmer to eater more directly, fairly, and healthily, called Community Supported Agriculture (or CSA).
The business has since developed, with the help of his now wife Emma-Kate Rose, into so much more. And most pointedly, in their sights now, are the inter-related food, farming and economic systems, along with the cultural stories underpinning how we organise those systems. Now they aim to raise $2-4 million, to enable a transformative vision, beginning with the purchase of the premises they’ve been operating out of for a little over a decade.
This is the remarkable story of a dairy farmer gone broke and ‘mad’, as he puts it in all sincerity. And a chance meeting with a woman who ended up selling her house to invest in the enterprise, such was her belief in it, while dedicating her life to making it work. So how does Food Connect and equity crowdfunding work? What would investing in Food Connect look like with this crowdfund model? And how does it change the systems and stories we live by, from ‘back-end’ food ‘rescue’ operations, to impact investing, to our broader economy and culture?
Join Rob and Emma-Kate as they chat with Anthony upstairs at the Food Connect warehouse.
Update: The crowdfunder was successful, raising over $2m.
Music:
Sounds of the Forest.
Due to licencing restrictions, our guest’s nominated music can only be played on radio or similarly licenced broadcasts of this episode.
Find more:
Food Connect Foundation.
The bio’s of Emma-Kate and Robert.
Food Connect enterprise.
The RegenNarration is independent, ad-free and freely available, thanks to the generous support of listeners like you.
Please consider becoming a paid subscriber to help keep the show on the road - and gain access to a great community and some exclusive benefits - on Patreon or Substack (where you'll find my writing).
You can also donate directly via the website (avoiding fees) or PayPal.
I hope to see you at an event, and even The RegenNarration shop. And thanks for sharing with friends!