#115: FOUNDER: From Musician to Founder: How Sleeve Helps Artists Earn Real Income || Anna Lidell

With over 20 releases, a Netflix series soundtrack, and chairing Denmark’s top songwriting organizations, Danish musician and advocate dives deep into the challenges of sustaining a music career in an industry where streaming pays fractions and social media demands pay-to-play tactics.

Find out how Anna Lidell's startup, SLEEVE, enables musicians to build direct, monetizable relationships with their fans—bypassing traditional gatekeepers and finally giving artists ownership of their audience. Building with a lean team to generate more income from a handful of superfans than from Spotify streams, Anna reflects on the broken music revenue system and explains the power of community, authentic storytelling, and owning your audience using timing, trust, and a craving for authenticity.

Explore the platform; https://sleeve.fm/sleeve-for-artists/

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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures