In this episode of Real Relationships Real Revenue, I sat down with Trey Taylor to talk about the importance of company culture and his unique and provocative perspective on what leaders should do.

Trey Taylor is the M.D. of Threadneedle, the Taylor Family Office, C.E.O. of Taylor Insurance Services, M.D. of trinity | blue consulting, and Founding Partner of Ascend Partners.

He holds a Bachelor’s degree in History from Emory University and a Juris Doctor degree in Tax & Corporate Transactions from Tulane.

In 2020, Trey published his first book, A CEO Only Does Three Things. Since that publication, he has appeared on 60+ podcasts and been featured in publications like INC., Entrepreneur, SHRM, and others. He speaks frequently as a keynote speaker challenging audiences to be more intentional, find more focus, and get the right things done.

In his private time, Trey is a WSET-certified sommelier and private pilot with a Cirrus SR22T. He and his wife, Sheya, are the proud parents of Ret, Emmaline, and Mary Salter. They make their home in South Georgia, traveling frequently for work and pleasure.

Topics We Cover in This Episode:

How Trey got started as a CEO
Why you should treat your team culture like a garden
The importance of ritualizing your values with your team
How to incorporate company culture into your recruiting process
How Trey approaches retention with his team
Tips for dialing in on our team as individuals and showing acts of love
The number one thing we can do as leaders
Setting goals as CEOs

I hope you enjoyed this conversation with Trey. He has such a refreshing and unique approach to leadership and I enjoyed learning from him. If you want to learn more from him, I highly recommend you check out his newsletter and his book. You can also follow him on Instagram and Facebook.

Resources Mentioned:

Check out Trey’s newsletter: https://plantyourflag.substack.com

Visit Trey’s website: https://trey-taylor.com

Check out Trey’s consulting firm: https://trinity-blue.com

Get a copy of Trey’s book, A CEO Only Does Three Things: https://a.co/d/1P3SzLb

Learn more about the Psychological Momentum research: https://www.researchgate.net/profile/Seppo-Iso-Ahola/publication/263918129_Psychologica[…]fde9/Psychological-Momentum-Why-Success-Breeds-Success.pdf

Check out the Ownership Thinking book by Brad Hams: https://a.co/d/baGu0yY

Follow Trey on Facebook: https://www.facebook.com/CEOTreyTaylor

Follow Trey on Twitter: https://twitter.com/TreyTaylorCEO

Follow Trey on Instagram: https://www.instagram.com/ceotreytaylor/

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