
The Stanza
Gaetano Guarducci
Apr 16, 2025
Gaetano Guarducci, part of the Sant Ambroeus Hospitality Group co-founded by his father, shares insights from the restaurant world. He discusses how they blend Milanese tradition with modern trends and the importance of maintaining brand integrity. Gaetano reveals their strategies for navigating economic downturns while opening new restaurants at a rapid pace. He also highlights the significant influence of fashion collaborations on their brand and the challenges and successes involved in transforming a historic establishment into a modern dining experience.
47:21
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Quick takeaways
- Sant'Ambroeus Hospitality Group ensures growth by opening one restaurant per year, emphasizing consistent quality and a familiar atmosphere for returning guests.
- The company navigated the pandemic by prioritizing employee welfare, leading to a quick rebound in customer numbers and operational stability.
Deep dives
Successful Growth through Strategic Positioning
Sant'Ambrose Hospitality Group has achieved long-lasting success by strategically opening one restaurant per year across its three brands. This organic growth approach has allowed the company to maintain consistent standards and design elements, creating a familiar atmosphere that resonates with returning guests. By focusing on a specific demographic that enjoys high-value dining experiences, the group captures customers who prioritize dining out over luxury travel during economic downturns. This strategy has helped sustain consistent cover counts and average checks, even during challenging periods, such as 2007-2009 and after COVID-19.
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