
Digging The Greats Podcast
Kyle Chayka - Author, "Filterworld: How Algorithms Flattened Culture"
Jul 9, 2024
Author Kyle Chayka discusses how algorithms shape culture, flattening popularity while obscuring hidden gems. They explore the impact of algorithms on content creation, navigating digital culture, cultivating personal taste, and the importance of human curation. Reflecting on the influence of AI technology, they delve into the balance of ambient culture, album-based music experiences, and online curators in Filterworld.
48:02
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Quick takeaways
- Algorithms flatten culture by amplifying popular items and burying unique creations.
- Creators struggle to balance artistic expression with platform optimization for audience engagement.
Deep dives
Impact of Algorithms on Culture Diversity
Algorithms shaping cultural preferences by promoting popular content further highlight the divide between mainstream and niche material. The normalization of widely favored items results in obscurity for unique creations, emphasizing the impact of algorithms on cultural homogenization.
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