Digging The Greats Podcast Kyle Chayka - Author, "Filterworld: How Algorithms Flattened Culture"
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Jul 9, 2024 
Author Kyle Chayka discusses how algorithms shape culture, flattening popularity while obscuring hidden gems. They explore the impact of algorithms on content creation, navigating digital culture, cultivating personal taste, and the importance of human curation. Reflecting on the influence of AI technology, they delve into the balance of ambient culture, album-based music experiences, and online curators in Filterworld.
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Algorithms Flatten Culture
- Culture today is flattened by algorithms promoting the most popular and suppressing the obscure.
- Although more people can publish, algorithms control what audience sees, limiting equitable attention.
Addiction Shapes New Culture
- Culture now competes with all past and present content due to easy access.
- New culture must be addictive and attention-grabbing to succeed amid vast competition.
Spotify Algorithim Limits Diversity
- At a microphone company, two people playing music on separate Spotify accounts inevitably ended up hearing the same songs.
- This revealed how algorithms funnel listeners to the lowest common denominator content.