Get insights on creating a successful quarterly marketing plan for 2024. Hear inspiring stories from women entrepreneurs and learn how to set financial goals, manage time effectively, and uncover new marketing opportunities. Discover actionable tips for enhancing marketing efforts and testing new ideas to improve performance.
Identify achievable goals for 2024 to inform marketing strategies, track metrics for success.
Evaluate revenue streams, time availability, and marketing metrics to prioritize activities and improve strategies.
Deep dives
Event Announcement and Panel Introductions
The episode introduces an upcoming in-person event, Vision to Action 2024 Business Day Out, designed for entrepreneurs and business owners. Three successful women entrepreneurs, Christina Carlson, Galinka Shatter Noah, and Natasha Bamblet, share their business stories and experiences. Christina, the former creative director of Kiki K and founder of Dream Life, discusses her journey. Galinka, known for her personal styling business and a large Instagram following, shares insights on her transition from corporate finance. Natasha, a Cultural Facilitator and mentor, emphasizes building a business around values and culture, reaching audiences through workshops and keynotes.
Business Planning and Revenue Streams
The episode delves into business planning for the first quarter, emphasizing the importance of focusing on short-term goals. Listeners are guided through assessing revenue goals, time availability, and personal/professional development objectives. Detailed breakdowns are provided on determining revenue, expenses, marketing budgets, and take-home profits. The episode highlights the significance of evaluating each revenue stream's profitability per hour or per day to make informed decisions on business priorities and resource allocation.
Marketing Strategies and Metrics Evaluation
The episode discusses creating marketing strategies based on revenue streams and time availability. Listeners are encouraged to analyze metrics, set goals, and identify areas for improvement or quick wins in marketing efforts. Three key questions are presented to aid in enhancing marketing tactics: identifying areas for improvement, recognizing potential quick wins, and exploring new ventures or tests. The importance of tracking metrics and adjusting strategies based on performance is emphasized for refining marketing plans effectively.
Before we get into this week’s episode - and the first episode for this year - I want to invite you to join me for my Vision to Action - 2024 Business Day Out, on February 22nd here in Melbourne, Australia.
Meet other expert-based business owners (consultants, coaches, service-based business owners, online course creators and creatives), in person.
Hear the candid stories, challenges and exclusive insights from three inspiring women business owners about how they have created their dream businesses:
Kristina Karlsson - Founder and Former Creative Director of kikki.K, Founder of Dream Life
Gulinka Shadinuowa - Personal Stylist, Style Coach, Founder of Styled by Gulinka
Nartarsha Bamblett - Cultural Facilitator, Speaker, Mentor, Founder of Queen Acknowledgements
And invest in the dedicated time to create a plan based on your unique goals for 2024 with my Vision to Action Workshop.
Tickets are on sale now at emilyosmond.com/day-out with early bird pricing available for a limited time longer.
In this episode, we dive into identifying what you want to achieve in 2024 - including the financial breakdown and the time you are able to or willing to invest.
We then use these to inform your marketing activities, ensuring we have metrics to track so we know if we are on track.
Then, we finish off with three questions to consider to help you uncover extra opportunities and easy wins for your marketing.