There’s growing potential for a new player to tackle New Zealand's two-horse supermarket race.

The Government's laying out intentions to encourage a third player to challenge the two incumbents of Foodstuffs and Woolworths.

It's planning to remove regulations discouraging other supermarkets competing.

Economic Growth and Finance Minister Nicola Willis told Kerre Woodham the Government has the power to make the market more attractive.

She confirms there's interest, and says she’s been informed there has been a proposal.

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