Behind SIR 2.0: The Founders’ Vision for their next era

In this engaging conversation, Arielle Thomas interviews Sophie Coote and Nikki Campbell, the founders of the fashion brand SIR. They discuss the inception of their brand, the creative process behind their collections, and the importance of community and collaboration. The founders share their journey from a small startup to a growing brand, emphasising the challenges and triumphs they faced along the way. They also touch on their future goals, including international expansion and the evolution of their brand identity.

It was so inspiring to hear how the girls have been laying foundations this year. While marking their 10 years of business for SIR, the girls pull apart photoshoots and share their unique creative process.

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See you next Sunday! x

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