What Why How

6 snips

Nov 7, 2024

Dive into the intriguing world of market differentiation in gaming, where Nintendo reinvented itself while others clung to outdated tactics. Discover the 'What, Why, How' framework that successful companies use, and how effective storytelling sets startups apart. Explore unique innovations like the Playdate's quirky design and the Aura ring's engaging website. Unpack the contrasting marketing strategies of Apple Vision Pro and Meta VR, while contemplating insights from 'Pattern Breakers' on adaptability in business.

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ANECDOTE

Nintendo's Reinvention

Nintendo repeatedly reinvented themselves and the gaming market.
They reframed gaming from a dorky solo activity to a family experience.

ADVICE

Prioritize Story

Start with a clear story and differentiation, not the product.
A compelling story helps customers understand and adopt your product.

INSIGHT

What-Why-How Framework

Structure your messaging using "What, Why, How".
Explain what the product does, why it matters, and how it works.

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