The Rise of E-Commerce Platforms

Recent years have seen the emergence of various e-commerce platforms that focus on low-cost products, primarily sourcing items directly from China. This trend gained significant visibility during 2021 and 2022, propelled by substantial advertising efforts from companies like Teemu, which even aired commercials during the Super Bowl. These platforms differ from established giants like Amazon by offering far lower prices, albeit with longer shipping times. With consumers now accustomed to waiting a bit longer for cheaper goods, this shift has changed purchasing expectations and distribution logistics in online shopping.