
TechFirst with John Koetsier Keynote chat: How Apple is disrupting mobile as we know it
Sep 21, 2020
26:22
iOS 14 is a game-changer in more than a few ones. One of them is definitely privacy.
I've been writing a lot about privacy, Apple, and what Apple's been doing with the IDFA (identifier for advertisers), so I was invited to speak at the Mobile Growth Summit about it. Here we talk about what's changing, why, what the implications are, and what Google will do as a result.
What I chat about:
- Why Apple made the change
- What's dangerous about IDFAs
- What motives might be behind Apple's decision besides privacy
- Apple's IDFA policy and how it potentially conflicts with GDPR, CCPA (California's privacy law), and other privacy statutes
- Why Apple delayed full implementation until 2021
- How Facebook influence those decisions
- Where Google might go with GAID
- And ... what the long-term impact to mobile and advertising is likely to be
