iOS 14 is a game-changer in more than a few ones. One of them is definitely privacy.

I've been writing a lot about privacy, Apple, and what Apple's been doing with the IDFA (identifier for advertisers), so I was invited to speak at the Mobile Growth Summit about it. Here we talk about what's changing, why, what the implications are, and what Google will do as a result.

What I chat about:

• Why Apple made the change
• What's dangerous about IDFAs
• What motives might be behind Apple's decision besides privacy
• Apple's IDFA policy and how it potentially conflicts with GDPR, CCPA (California's privacy law), and other privacy statutes
• Why Apple delayed full implementation until 2021
• How Facebook influence those decisions
• Where Google might go with GAID
• And ... what the long-term impact to mobile and advertising is likely to be