The Human Centered Design Podcast (Premium) Doug Powell 'Building a global Design capability and mindset at IBM'
Hello, my name is Gerry Scullion and welcome to Bringing Design Closer, which is part of This is HCD. I’m a service design practitioner and trainer based in Dublin City, Ireland. Today in the show, we caught up with Doug Powell who’s an award-winning designer with more than 30 years’ experience in a wide range of design disciplines and is currently the vice president of design at IBM in Austin, Texas. We speak in great detail around what IBM looked like around Doug’s arrival, and what things that they did over the last six years to enable design centricity to occur inside Big Blue.
We go into the ROI of design to help us all better understand how they enable the conversation at the leadership level to hire 1,500 designers across the organisation and the globe. Doug speaks about the incredible leadership team that really champion design centricity at IBM. Something that we all know is one of, if not the most important pieces in enabling any transformations to occur. We cover off lots of other little areas in the conversation. I really enjoyed it, so let’s get straight to it.
Have a comment about this episode that you'd like to share? Now you can leave us a voicemail
Have something to share about this episode? Leave us a voicemail now
Connect with This is HCD
- Follow This is HCD us on Twitter
- Follow This is HCD on Instagram
- Sign up for our newsletter (we have lots of design giveaways!)
- Join the This is HCD Slack Channel
- Follow us on Medium
Other podcasts on This is HCD Network
- Power of Ten with Andy Polaine
- EthnoPod with Dr John Curran
- Bringing Design Closer with Gerry Scullion
- ProdPod with Adrienne Tan
This is HCD is brought to you by Humana Design and The Academy.ie