Bestbookbits See You on the Internet by Avery Swartz | Book Summary
Nov 5, 2025
This discussion dives into Avery Swartz's six-step framework for digital marketing. Discover the art of setting SMART goals and the importance of choosing one key performance indicator to track progress effectively. Learn the significance of establishing a baseline for your metrics before launching experiments. The conversation also covers domain selection, website essentials, and the necessity of owning your online presence. Plus, explore effective content formats and the basics of SEO to enhance your digital strategy!
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Set A Specific SMART Goal
- Set a specific, time-bound business goal rather than vague targets like "make more money."
- Use SMART criteria to make goals measurable and actionable for digital marketing.
Pick One Clear KPI
- Choose one clear KPI that directly measures progress toward your goal and avoid metric overload.
- Focus on the single most relevant metric, like number of sales if the goal is increased revenue.
Measure Your Baseline First
- Measure where you stand now using your chosen KPI and record the result honestly.
- Save this baseline so you can compare progress after you run marketing experiments.
