Financial Vulnerability Is About More than Just Income

Regardless of income, most consumers across the socioeconomic spectrum experience varying degrees of financial vulnerability at different points in their lives.

Read an in-depth recap of this research here: https://www.ama.org/2023/02/21/the-myth-around-financial-vulnerability-and-why-it-not-only-affects-those-with-low-income/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221150910

Reference:

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown and Kelly D. Martin, "Beyond Income: Dynamic Consumer Financial Vulnerability," Journal of Marketing. doi:10.1177/00222429221150910⁠

Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: income, personal finance, marketing ethics, consumer vulnerability,

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.