Regardless of income, most consumers across the socioeconomic spectrum experience varying degrees of financial vulnerability at different points in their lives.

Read an in-depth recap of this research here: https://www.ama.org/2023/02/21/the-myth-around-financial-vulnerability-and-why-it-not-only-affects-those-with-low-income/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221150910

Reference:

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown and Kelly D. Martin, "Beyond Income: Dynamic Consumer Financial Vulnerability," Journal of Marketing. doi:10.1177/00222429221150910⁠

Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: income, personal finance, marketing ethics, consumer vulnerability,

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.