If you want to succeed as a new gym owner, you must implement a robust presale strategy so that by the grand opening date, you are ready to start servicing revenue, and hopefully, you are on the black.

For Alloy Franchisees in the stronger one model, we have opened facilities with over 100 memberships sold during the presale out of a capacity of 130 members. With this number, they can open making money rather than limp into profitability over time.

But what exactly are presales?

Presale gym memberships are agreements signed that once the gym opens its doors, the member will start using the facilities. The members are only billed from the grand opening date but commit themselves in advance.

Presale memberships ensure the gym starts generating revenue from the opening day.

In this episode, Rick sits down with Alloy's head franchise business coach to discuss the best practices of new facility presales. Alloy has a specific presale playbook with sales scripts, marketing collateral, KPI's for team members, and a robust digital strategy.

Listen to learn of the Alloy presale playbook and how we have used it successfully to open new Alloy personal training gyms.

Key Takeaways

- What is a gym presale? (06:04)

- How long far out can you presell? (06:46)

- How to get out in the community to get leads (09:17)

- The alloy presale play (15:56)

- Life is all about sales (19:10)

- Leveraging scarcity as a presale marketing tool (21:16)

- How to ask for referrals from new members (22:46)

Additional Resources:

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

147. A Mother at War: Shannon Kent's Duty, Sacrifice, and Humanity with Joe Kent