Email After Hours: The Podcast for Email Senders The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing
Mar 16, 2023
24:25
Don’t you hate the impersonal, salesy emails that flood your inbox daily? In these turbulent times, brands must show empathy in their marketing communications to be successful.
If you want subscribers’ money, start by showing you care about them—and remember, actions speak louder than words.
In this episode of Email After Hours, Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to show empathy in email campaigns in a way that is authentic and credible.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
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