If you consider yourself a part of the chronically online club, come take a seat. On today’s episode, I’m joined by my head of social and Darlington co-founder Lydia Berry to break down the biggest brand marketing moments of 2025 — the drops, collabs, and launches that we couldn’t stop talking about.

We get into Summer Fridays x Gap, Crown Affair, The Row, The Devil Wears Prada, Chanel and more. Plus, we chat about TikTok Shop being Gen Z’s QVC, how Substack became everyone’s new diary, wild postings, archives, and what trends we hope never return.

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2025’s Best Fashion Marketing Moments: Gap x Summer Fridays, The Devil Wears Prada, The Row & More