Euphoria 9: The Elections Are Coming - Ft. Jaume Duch of DG COMM
Jun 4, 2024
Jaume Duch Guillot, the Spokesman and Director General for Communication at the European Parliament, shares insights on the immense task of coordinating the election campaign across 27 Member States. He discusses innovative strategies to boost youth engagement, including a viral video designed to inspire responsibility in voting. The conversation sheds light on the challenges facing the EU, from COVID vaccination campaigns to the evolving role of European citizenship, and emphasizes the importance of clear communication in rallying citizens for democracy.
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Relief And Optimism Before Voting
- Jaume Duch feels both relieved and optimistic about the campaign as work has been broadly completed with many partners.
- He hopes turnout will rise again to show the EU takes itself seriously on the global stage.
From Voting To Using The Vote
- The campaign shifted from "This Time I'm Voting" to "Use Your Vote" to stress the vote's utility, not just the act.
- Jaume argues voting is an active decision that shapes outcomes and prevents others deciding for you.
Elderly Voices Passing The Torch
- The election video features real older Europeans recounting struggles to restore democracy and passing a torch to grandchildren.
- Jaume says the real stories create strong emotions and make a direct call: "Now it's your turn."