Ep 100 - The Public Sector Primer Part 3: Connecting Engagement to Demand

Earlier this month, we kicked off a four-part podcast series entitled, The Public Sector Primer. This series was intended as a “how to” guide for public sector marketers and salespeople to help them better understand how to solve the complicated puzzle of government acquisitions and sales. And this is an important topic. The digital transformation that is making our government more effective and efficient can only progress if the IT decision-makers within the agencies that comprise our government knows what’s out there. They can only embrace technologies that they know exist. They can only develop requirements that use cutting-edge technologies if they know what’s possible. In the first two episodes of The Public Sector Primer, we explored how public sector marketers and salespeople can identify the opportunities, and how they could create effective themed campaigns designed to engage with IT decision-makers in the government. In our third episode, we sit down again with Tom Mahoney of TD SYNNEX Public Sector to explore how to transition engagement with government decision-makers into demand for a product or solution.