The Rise and Fall of Luxury Watch Prices

In recent years, luxury watch prices experienced significant fluctuations, particularly rising during the pandemic and subsequently declining as interest rates increased. Hype watches like the Rolex Daytona and Patek Philippe 5711 saw immense peaks in value, touted as investment opportunities accessible to the average consumer. As the market peaked, physical stores faced peculiar situations, often displaying dummy watches because real stock was unavailable. This scenario marked a shift in perceptions of luxury watches, from collector's items for enthusiasts to perceived investments for wealth accumulation.