Bloomberg Businessweek

ICYMI: Block Improving Profitability, Keeping Eye on Crypto

Aug 20, 2025
Amrita Ahuja, the Chief Financial Officer and Chief Operating Officer of Block, dives into the company's future focus on improving profitability and customer engagement. She highlights the significance of cryptocurrency, particularly Bitcoin, for Block's clientele. Ahuja discusses the Square Seller ecosystem expanding internationally and the impressive traction of Cash App, boasting 57 million active users. Insights on direct deposits and evolving financial strategies offer a glimpse into the adaptive landscape of fintech and consumer spending.
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INSIGHT

Consumer Resilience Across Platforms

  • Block sees consumer resilience across Square and Cash App with strong retention and growing engagement.
  • Cash App had 57 million monthly actives and Square saw steady new small-business acquisition, signaling platform strength.
INSIGHT

Flexible Lending Architecture

  • Block's three lending products allow nimble underwriting and targeted support for customers.
  • The company can update machine-learning underwriting models in real time to respond to repayment changes.
ADVICE

Watch The Right Metrics Daily

  • Monitor platform-specific metrics like inflows per active and commerce volumes to judge consumer resilience.
  • Track discretionary vertical GPV growth to spot early macro shifts in spending behavior.
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