Business Elevated

167. Jaron Erickson — Selling Skills for High-Growth Tech Companies

Apr 4, 2024

Jaron Erickson, CEO of Sales Dojo, shares his journey and passion for tech sales. Sales Dojo provides training for B2B tech sales, focusing on inclusivity and supporting underrepresented groups. Erickson aims to expand company impact by partnering with universities and offering specialized training programs.

35:26

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Episode guests

Jaron Erickson

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Quick takeaways

Sales Dojo offers training for tech sales careers, including job placement assistance and deferred tuition model.

Emphasis on gender diversity in tech sales, with efforts to support underrepresented groups and offer scholarships.

Deep dives

Sales Dojo: Empowering Individuals in Tech Sales Careers

Sales Dojo, located in Utah's Silicon Slopes, offers guidance to aspiring IT sales representatives, aiding in transitioning to lucrative tech sales careers. The CEO, Jaren Ericson, emphasizes the company's role in assisting individuals with skill development and job opportunities within the tech sales industry.

Introduction

3min

Journey from Tech Scout to Sales Dojo Founder

11min

Milestone Achieved and Summit Advertisement

2min

Job Placement Services in Utah's Tech Industry

2min

From Laborer to Tech Sales: Gustav's Journey

13min

Empowering Women and Emphasizing Community Support in Utah's Entrepreneurial Scene

4min

Season 6 Episode 10: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Jaron Erickson, founder and CEO of Sales Dojo.

Erickson shares his journey from growing up in Farmington, Utah, to becoming an entrepreneur in the tech industry, where he found his passion. Inspired by his experiences and the potential he saw in tech sales, he founded Sales Dojo with a mission to help individuals learn the skills needed for business-to-business tech sales and connect them with job opportunities in the industry. In its four-week program, the company provides actionable training, focusing on developing high-performing sales representatives for tech companies in Utah and beyond.

Erickson emphasizes the inclusivity of Sales Dojo and its efforts to support underrepresented groups. With a vision for the future, he aims to expand the company's impact by partnering with universities and offering specialized training programs to contribute to the growth of Utah's entrepreneurial ecosystem through education and opportunity.

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Business Elevated

167. Jaron Erickson — Selling Skills for High-Growth Tech Companies

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Sales Dojo: Empowering Individuals in Tech Sales Careers

Training and Opportunities in Tech Sales

Affordable Training Model and Industry Impact

Diverse Participants and Community Support

Remember Everything You Learn from Podcasts