167. Jaron Erickson — Selling Skills for High-Growth Tech Companies

Season 6 Episode 10: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Jaron Erickson, founder and CEO of Sales Dojo. 

Erickson shares his journey from growing up in Farmington, Utah, to becoming an entrepreneur in the tech industry, where he found his passion. Inspired by his experiences and the potential he saw in tech sales, he founded Sales Dojo with a mission to help individuals learn the skills needed for business-to-business tech sales and connect them with job opportunities in the industry. In its four-week program, the company provides actionable training, focusing on developing high-performing sales representatives for tech companies in Utah and beyond.

Erickson emphasizes the inclusivity of Sales Dojo and its efforts to support underrepresented groups. With a vision for the future, he aims to expand the company's impact by partnering with universities and offering specialized training programs to contribute to the growth of Utah's entrepreneurial ecosystem through education and opportunity.