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Thoroughly Considered
81: Mark Three
Jun 29, 2022
The podcast discusses the launch of the Mark Three mechanical pencil, including its design and release. They also explore the delays and design history behind the product and compare it to the uni crew toga pencil. The hosts talk about the similarities and differences between Apple products and the Mark Series, and assess the performance of Mark Three and the benefits of Kickstarter.
30:40
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Quick takeaways
- The hosts discuss the design process of the Mark Three mechanical pencil, focusing on functionality and aesthetics while ensuring consistent design language across their product line.
- The hosts emphasize the advantages of using Kickstarter for product development, including gauging demand, managing production quantities, and exploring different design directions while staying true to their established design language.
Deep dives
Designing the Mach 3 Mechanical Pencil
The hosts discuss the process of designing the Mach 3 mechanical pencil, which was a highly requested product from the studio neat audience. They explored various design options and ultimately decided to use the Schmidt lead advancing mechanism for its functionality and ease of use. They also considered the aesthetics of the pencil, aiming for a slim and sleek design that complements the mark one pen. The hosts emphasize the importance of maintaining a consistent design language across their product line.
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Discover
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