Jean-Manuel Izaret leads BCG’s Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digital and analytics capabilities to help them grow. 

In this episode, Jean-Manuel reveals the impact of your pricing models on maximizing your pricing strategy.

Why you have to check out today’s podcast:

• Explore the factors behind the fluctuating gasoline prices, where price rises easily when the market is up, and takes time lowering when the market is down
• Get an exclusive preview of the subjects discussed in the Game Changer book
• Discover what a ‘choice game’ is all about

"Think about how to share the value with the market and with others, you'll bring long-term customers and loyalty, and you'll build a fantastic business for yourself."

- Jean-Manuel Izaret 

Topics Covered:

01:36 - How he got into pricing

02:54 - Why gas price tends to go higher fast than it goes down

05:46 - Are gas price and other commodities coming back down

07:27 - What made him write the book and a sneak peak into the topics

12:29 - Important thoughts on value-based and cost pricing and identifying brands for illustration

20:29 - Relevance of elasticity in pricing

24:23 - His game of choice and why

26:45 - Industries that have huge advantage with value pricing

27:20 - Jean-Manuel's best pricing advice

Key Takeaways:

"It is helpful for anybody in any market to think about the value that they create for customers. And never thinking about it is usually a mistake." - Jean-Manuel Izaret

"Everywhere you are, think about what people on the other side are doing, and is it relevant for you? How can you learn from that?" - Jean-Manuel Izaret

"When people think about pricing, they tend to think about prices. They tend to think about the number. If you want to reframe the conversations about how you can gain more traction in the market, think about your pricing model." - Jean-Manuel Izaret

People/Resources Mentioned:

• Game Changer: https://www.amazon.com/Game-Changer-Strategic-Pricing-Business/dp/1394190581
• Shell: https://www.shell.comNetflix:https://www.netflix.com/ph-en/
• Apple: https://www.apple.com
• Napster: https://www.napster.com/availability
• Sony: https://www.sony.com/en/

Connect with Jean-Manuel Izaret:

• LinkedIn: https://www.linkedin.com/in/izaret/
• Email: jmi@bcg.com

Connect with Mark Stiving:

• LinkedIn: https://www.linkedin.com/in/stiving/
• Email: mark@impactpricing.com