#83 1/2 Explaining the B Corp Movement, Tim Jones founder of The Grow Good Guy

Tim Jones joins Purposely Podcast. Episode 1 of 2 with Tim Jones, founder of The Grow Good Guy. In this episode we explore ‘business for good’ and the exciting and growing B Corp Movement. We also explore Tim’s career and his dissatisfaction with profit only or at all costs paradigms. Tim was New Zealand’s first qualified B Corp consultant and he has helped more than 50 companies from around the world successfully navigate the B Corp Impact Assessment, and is working with new businesses every month to take them through the process. So what is a B Corp? Put simply it is a company that prioritises purpose, positive social and environmental impact along with making a profit. Companies gain certification B Corp (short for Certified B Corporation) is the term used for any for-profit entity that is certified by the nonprofit B Lab as voluntarily meeting higher standards of transparency, accountability, and performance. Tim is full of energy and is a great communicator as you will hear. As well as guiding clients to gain their B Corp certification, he delivers inspirational, motivational, memorable and impactful consulting, training and coaching to individuals and organisations. He helps them achieve meaningful goals in life and work, by tapping into the potential of their purpose fuelled performance. Beware… the episode ends on an unanswered question and you will need to listen to episode 2/2 out on the 4 May 2022.