The NDA Podcast Freelance & Furious
Jul 16, 2025
Matthew Knight, founder of The Independency, focuses on improving freelancer-employer relationships, while Sadia Noor, a creative partner at Small World, runs a fully freelance creative team. Together, they explore the frustrations freelancers face, including canceled projects and late payments. They discuss the importance of treating freelancers as integral team members and the need for better communication. The duo also highlights the significance of community support for mental well-being and ways to empower freelancers in their creative endeavors.
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Why People Go Freelance
- People often go freelance for control over their time and projects.
- Many seek better mental health and escape unsuitable full-time roles.
Studios' Reasons to Hire Freelancers
- Studios hire freelancers for flexibility and because full-time staff are burnt out.
- Freelancers can specialize and bring passion to specific client briefs.
Respect Boosts Freelance Work Ethic
- Treating freelancers as full team members drastically reduces ghosting and increases investment.
- Clear communication and respect establish strong freelance work ethic.