Are you still treating “everyone” — or are you ready to find your niche?

Niching in massage therapy isn’t just about marketing — it’s about building a more fulfilling, sustainable practice. In this episode, Jackie and David explore five unique niches that massage therapists might be overlooking, from working with diverse language communities and people with sensory processing needs to voice and swallowing disorders, corporate massage, and fertility work.

They share real-world stories, personal reflections, and practical tips on how to align your work with your passions — and attract clients who truly value what you offer. Whether you’ve already found your niche or you’re still figuring it out, this episode will inspire you to think more creatively and confidently about the clients you love to work with — and the difference you want to make.

Tune in and discover new ideas, a fresh perspective, and maybe even your next professional pivot.

🎧 Listen now and take your massage practice to the next level!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Wells + Fences: Centrality of the Word - Micah Witham