Goods & Services' Rory Fortune on Handwelting Sneakers, and the Shell Cordovan BIRKENCHONKS

The sneaker and welted footwear worlds are (very slowly) colliding, and Rory Fortune is smack in the middle of the two

In 2019, Rory and his wife Lauren set up shop in LA's design district to open Goods & Services, a half cobbler shop / half sneaker customization pacesetter. Custom resoles—often accomplished via the tricky process of converting cemented footwear to a welted, continually resoleable state—were immediately a core staple, while fully custom-designed footwear of various kinds worked its way in over the years as well. Goods & Services' work is consistently creative, impressively executed, and honestly just...really kinda dope.

In this episode, Ben chatted with Rory about how he cut his cobbling teeth, how Goods & Services' vision and mission have evolved in the last half-decade, why sneaker tastes and trends are shifting around so fast these days, his collection of wonderfully old shoemaking machinery, and why a world with even a few welted sneakers is a significantly better place.

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This episode was sponsored by Standard & Strange

Theme Song: The Road by Punk Rock Opera

This episode was sponsored by Coblr—the business management system powering the repair industry. https://www.coblros.com/

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