Big Technology Podcast Actually, The Metaverse Is An Enterprise Thing — With Peggy Johnson
Nov 30, 2022
Peggy Johnson, CEO of Magic Leap and former executive at Microsoft and Qualcomm, discusses the future of augmented reality (AR) in enterprises. She shares Magic Leap's journey from consumer products to focusing on business applications. The conversation highlights how AR can enhance training and operational efficiency in industries like manufacturing and healthcare. Johnson also emphasizes the unique challenges faced by competitors like Meta, underscoring why AR's potential lies primarily within companies and non-profits in the near term.
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Training Efficiency
- A Midwest manufacturing company used Magic Leap to train new factory workers.
- They reduced training time from three weeks to three days and improved worker satisfaction.
Digital Twins for Training
- Magic Leap glasses overlay digital twins onto real-world objects, providing interactive training and guidance.
- This allows workers to learn faster and troubleshoot equipment efficiently on the factory floor.
Immersive AR vs. FaceTime
- Magic Leap provides highly immersive augmented reality, unlike FaceTime, which is suitable for basic use cases.
- Surgeons using Magic Leap can visualize a live beating heart in 3D, improving accuracy and safety during procedures.