Dean Graziosi interviews Jesse Itzler, a serial entrepreneur, dad, and husband. They discuss Jesse's diverse business experiences, the importance of thinking outside the box, building a life aligned with values, and embracing mini adventures for a fulfilling life.
Persistence and drive are vital for achieving success and personal growth.
Creating a high-quality product is essential, as marketing alone cannot compensate for a flawed product.
Self-doubt and fears are normal, but perseverance, resilience, and focus on the journey are key to overcoming them and achieving success.
Deep dives
Drive and Persistence
Jesse Itzler emphasizes the importance of persistence and drive in achieving success. He shares his personal journey, highlighting his successes and failures in business. He believes in never neglecting personal growth and maintaining a hunger for more accomplishment. Jesse discusses his strategies, such as the Misogi ritual and Kevin's rule, to ensure continuous personal development and the pursuit of meaningful experiences.
Balancing Marketing and Product Quality
Jesse Itzler shares his insights on the crucial balance between effective marketing and creating a high-quality product. He reflects on his experience with his failed product, Sheets Energy Strips, emphasizing that marketing alone cannot compensate for a flawed product. He stresses the importance of investing time and effort in developing a product that stands on its own and drives repeat purchases and positive reviews.
Overcoming Self-Doubt and Fears
Despite achieving success, Jesse Itzler acknowledges that self-doubt and fears persist. He shares that everyone, including successful individuals, still harbors self-doubt. However, he believes in not playing it safe but tackling one's fears head-on. Jesse emphasizes the importance of perseverance, resilience, and staying focused on the journey rather than solely fixating on the end result.
Building a Life Resume
Jesse Itzler advocates for building a life resume rather than just a traditional resume. He suggests experiencing new things, engaging in mini-adventures, and pursuing year-defining goals. By designing a life that combines personal growth, family, wellness, and other important aspects, individuals can create a fulfilling and meaningful existence.
Embracing Disappointment and Pushing Boundaries
Jesse Itzler encourages embracing disappointment and pushing personal boundaries. He highlights the importance of allowing children to experience disappointment, understanding that it is a vital part of personal growth and resilience. Jesse also shares the significance of persisting through challenges, taking risks, and going after things outside one's comfort zone to live a rich and fulfilling life.
This week Dean Graziosi talks with serial entrepreneur, author, dad, husband, and all-around super interesting human, Jesse Itzler.
From writing jingles for sports teams to managing Run DMC to starting a private jet company and a coconut water company that he eventually sold to Coca-Cola to biking across America, Jesse’s life and business experiences are as vast and varied as anyone you will probably ever meet.
This is a powerful and thought-provoking conversation about grit, thinking outside the box, being an example to your children, and ultimately building a life that aligns with your values and leaving it all on the field... and enjoying yourself along the way.
Grab your notebook or fire up your notes app and get ready for 55 minutes of FUN and gold nuggets every 5 minutes from two entrepreneurs with 100 years of experience between them.
