Atlanta Startup Offbeat Leverages 1 Billion Followers. Here's How.

Atlanta Founder Shep Ogden discovered his passion for marketing and media in college where he started out helping small businesses augment their marketing. Today, he's founded and scaled Offbeat Media Group, a leading digital influence and media company that owns, builds, and brokers the largest native social media network of publishers and virtual influencers. Offbeat leverages its 1B+ follower network to innovate for its dozens of enterprise and media clients. In this episode, we have a conversation with Shep about the evolution of media delivery, how generative AI is driving a content revolution, ways enterprises will engage the new age of digital creators, and the social media platforms that he thinks will remain relevant in the long term.
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