UNLIMITED SUPPLY with Digital Music News Taylor and Sabrina divide the spoils, social news you can use, kitties + Buble = viral cocaine.
Sep 3, 2025
The discussion dives into the impact of TikTok's new DMs as a marketing tool. It highlights the impressive chart achievements of musicians like Olivia Rodrigo, Sabrina Carpenter, and Taylor Swift. The recent shake-up at Warner Music Group, with Tony Harlow's exit, raises eyebrows. Plus, there's a quirky mention of Michael Buble going viral thanks to cats, bringing humor and unexpected connection to the music scene. Lastly, the role of Reddit in planning for the future of marketing gets a spotlight.
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Warner UK Leadership Change
- Tony Harlow's exit from Warner UK appears voluntary and orchestrated with long farewell notes.
- Lars suggests Harlow likely has secure future opportunities and staff should expect more company changes.
Records Are Temporary And Competitive
- Sabrina Carpenter and Taylor Swift traded Spotify records within days, showing release timing matters more than artist size alone.
- Lars predicts Taylor's upcoming release will likely reclaim streaming records soon.
Use New DM Tools And Plan With Calendars
- TikTok's new audio DMs are a fresh channel marketers should test for first-day streaming boosts.
- Use Reddit's 2026 marketing calendar to plan timed promotional campaigns and ad buys.