The Unofficial Shopify Podcast This Founder Automated Influencer Outreach Completely
Nov 18, 2025
Bora Celik, a seasoned software engineer and founder of Agentic, dives into the revolutionary world of AI agents that automate influencer outreach without human intervention. He argues that SaaS is dead, and shares how brands like Harney & Sons Tea utilize AI to find creators, negotiate deals, and manage campaigns effortlessly. Bora also discusses the power of vector databases for matching creators and the high-impact potential of agents in customer service. Discover where to start with these tools and learn about limitations to consider!
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Tea Brand Runs Fully Automated Seeding
- Harney & Sons Tea runs a fully automated influencer seeding program built by Bora's team.
- Agents find creators, email them, send product, and track posts without humans doing the routine steps.
SaaS Is Being Replaced By Agentic Work
- Bora Celik predicts traditional SaaS will be largely replaced by autonomous AI agents that perform tasks end-to-end.
- He transformed his company Collabs.io into Agentic to build agents that replace humans doing repetitive SaaS work.
Vector Search Enables Semantic Creator Matching
- Vector databases let agents match creators to brands by embedding text into high-dimensional vectors for semantic similarity.
- This finds creators by meaning, not exact keywords, improving match quality for campaigns.