Forget what you think you know about building a new e-commerce experience because Carted sees the world differently. It’s a world where the merchant is no longer the only focus for commerce innovation.

In this episode, we talk to Holly Cardew, Carted’s Founder, about how they are changing the future of shopping by standardising and organising the world’s products into a shoppable knowledge graph.

In Carted’s new ecosystem, shoppers are at the centre, and non-traditional commerce platforms will become the new vehicles for the world’s best contextual shopping experiences. As with all big, hard things - the journey is not linear. We touch on the beginnings of their product graph API with permissionless integrations and standardising a billion products, how that led to building a new multi-merchant contextual commerce experience for publishers - and then to where they are today with their consumer-facing API implementation, Swurl.

All of these forked paths have led the team to exactly where they need to be.

Big Picture