In this conversation with EdUp host Dr. Gregor Thuswaldner, Dr. Amelia Parnell, president of NASPA, discusses the evolving landscape of student affairs in higher education. She emphasizes the importance of collaboration between student affairs and academic affairs, the need to address the diverse and holistic needs of students, and the role of data in enhancing student success. Dr. Parnell also highlights current trends in student affairs and provides insights into how institutions can better support their students. In this conversation, Amelia Parnell discusses the importance of understanding data identity in education, fostering communication for student success, and navigating barriers in higher education. She emphasizes the need for adaptive leadership strategies, common mistakes to avoid, and the future role of NASPA in supporting student affairs. Parnell also highlights the significance of finding joy and humor in the challenges faced in higher education. Takeaways • Collaboration between student and academic affairs is crucial for student success. • Holistic approaches to student needs require data-informed strategies. • Diverse student populations present unique challenges and opportunities. • Effective communication across campus is essential for addressing student needs. • The relationship between student affairs and academic affairs should be collaborative, not competitive.